Whether you are in a fast or a slow market, doing the right things help buyers buy and seller sell. It sure does help when you are use the latest and greatest tools to engage, connect and convert those prospects into sales….especially if you are focusing on the larger segment of the buying demographic…GenX and Gen Y buyers.

To engage this demographic, incorporating some of the latest tools help your listings to stand out and be noticed in a plethora of available properties, and snag the attention of serious buyers.

Pictures and Virtual Tours:
A recent white paper authored by the WAV Group out of Dallas revealed that having a virtual tour available to buyers on listings has proven to boost views over 40% and yet less than 11% of all properties listed use this great tool…proving that pictures are nice, but tours promote engagement.

In order to engage this emerging segment of the market, using tools and features that encourage interaction and participation with a particular property is key. Some tour services offer design features that allow the viewer to change the color of the walls, flooring and cabinetry, direct connect contact options to the agent and cad systems that allow for furniture placement on a floor plan. (Obeo.com)

Interactive options create engagement which encourages interest and powerful differentiation in a crowded marketplace.
Email and Texting: With email being “so yesterday” – texting is latest rage in real time communication. Goomzee.com provides an interface for buyers to get immediate information and connection with the listing agent. Agents that aren’t familiar with text messaging, or do not have text messaging available to them run the risk of not providing the latest tools systems and resources to help their seller get to sold, and may be missing the right tool to connect with today’s e-savvy buyers.

eFlyers and Brochure Boxes:
Brochure boxes are a great way to provide property information, but all too often, the box is empty and the prospect is all but. The agent can’t follow up on a prospect that is invisible and the buyer may simply move on to another property. Smart agents know that accountability is key, and can’t report on traffic without a measurement of some kind. When the flyers are all gone, so are the sources of that traffic, the feedback from those prospects and the possible follow up. Without tracking prospects, the agent can’t report to the seller with solid data to help re-define and re-design future market navigation.

Using tools that measure and report on buyer activity supports the consumer demand for accountability. By using automated call response systems that indicate the sources of inquiries the times, dates and the service options the prospect used helps the agent report solid statistical information to the seller. By reporting how many actual prospects have called, or viewed their virtual tour, requested e-flyers, provides solid data on the sources of that activity to help define the effectiveness of the marketing and to respond in real time to the marketplace.

It wasn’t that many years ago that if you didn’t have a mobile phone, you were in the dark ages. Technology and e-tools continue to evolve and are developed to meet the continuing evolution of consumer’s demands for what they want and when they want it. If you want to win the listing, minimize the costs of time, energy and resources, be pro-active about incorporating tools and systems that help you sell more properties, minimize marketing time and provide a strong differentiation in your marketplace.

Terri Murphy


Terri Murphy, Author of 5 books, her latest with Donald Trump. She is a Speaker & Consultant can be reached by email: Terri@TerriMurphy.com

Terri Murphy, President of Women’s Wisdom Network
CIO of U. S. Learning
901.767.0000

www.TerriMurphy.com

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